Jupiter of the Monkey is the name of both the Brand and the pin. This article is about the Brand Jupiter of the Monkey.
Jupiter of the Monkey (also known as J of the M) is one of the game's 13 brands. It represents the Monkey in the Chinese Zodiac.
The brand's style is that of modern urban and sporty clothing, featuring zip-up parkas, loose fitting jeans, and high top sneakers. Stripes and names based off of Japanese legends and mythology are a common theme in Jupiter of the Monkey's designs, and nearly all their clothes and accessories are blue in color (with the exception of one item). Jupiter of the Monkey's threads and pins retain their Japanese names, not being based off of English words.
Almost all of the threads' abilities affect Neku, indicating that he most likely likes this brand. This is supported by the flavor text for the 'Inazuma' threads, which claims that they're Neku's favorites, as well as the flavor text for the 'Dharma' thread, which says that Neku's been wearing his non-stop. (In fact, the shirt Neku wears throughout the game is Dharma.)
Jupiter of the Monkey has one main store located in Cat Street. Pins may also be sold in Edoga and AMX. Jupiter of the Monkey is often the most popular brand at Cat Street, due to having its main store there.
Jupiter of the Monkey's pins are mostly Positive psychs involving tapping or slashing enemies.
A story goes within the mythos of the Chinese Zodiac animals that after the tiger had completed its trials to become the king of beasts within the natural world, the tiger had appointed the monkey to be its advisor and close helper. Though the tiger was benevolent and righteous, the tiger's role as a predator awed and scared the public, other than the monkey, who lived as neighbors and was the best of friends with the tiger. In turn, for being in tune with the public and a benevolent herald and messenger of the wild as the tiger's advisor, the monkey was widely revered and temporarily ruled when the tiger was out. One day, the tiger had fell into a hunter's trap, but being great friends, the monkey had saved the tiger's life, and the tiger granted his graces of helping the monkey to repay its help. When the Jade Emperor decided to designate and appoint the 12 animals to the Zodiac, the tiger helped the monkey by giving his word, and so the monkey was selected in. However, due to the tiger's pride, it felt that the monkey had little to any skill that compared to the rest of the animals, and since then, the two have been rivals.
Within Japan, culturally significant is the word for monkey, where it is a homophone for the term saru or to expel, particularly in the case of demons and the supernatural. Specific deities of Japanese faith are also monkey gods who are noted to be particularly exceptional in the subduing of demons and are looked to as the protectors and heroes of the people. It is from this that the brand is heavily featured with names and titles from Japanese religion and mythology. Jupiter of the Monkey is also a unique wordplay to refer to Son Goku or Sun Wukong, who is known as the Monkey King and one of the main heroes of the famous tale, Journey to the West.
While Jupiter of the Monkey is known as mainstream, there exists the tale of Jupiter and the Monkey. The story goes in that Jupiter/Zeus held a beauty contest for the animals of the world and their offspring. During the contest, a mother monkey entered and showed her baby to the crowd. Though the crowd did not think her child was pretty enough and laughed in jest, she contested that even if she nor her child won the contest, she believed her child was the prettiest and sweetest. Along with how the aesop of the story tells that beauty is in the eye of the beholder, it also tells that virtue is more important than perfection, and that everyone will eventually have their day in the sun.
In theme with its brand design, there is a saying regarding the tiger and the monkey: "the monkey reigns in the mountains when the tiger is not there". Though the tiger represents the underground, and with its rock theme, rebellion and fighting back against the unwholesome aspects of current rule and common thought, another saying goes "That which we do not possess is of little value". Jupiter of the Monkey comes to hybridize Japanese authenticity with Western method, and goes to show the more positive aspects of popularity and being in the mainstream, including a need to recognize times of peace and promoting positivity and acceptance. Though Jupiter of the Monkey caters to the everyday and current trends and styles, including sports wear, being closely related with popular music, appeasing to the minds of the general populace, and even to seemingly not truly representing Japanese culture tangibly, it should be noted that their clothes are all encompassing with comfortable, practical, and fashionable features, and the atmosphere of their main store is more welcoming than the Tigre Punk's main shop, ironically located within Molco. While punk rock and metal is still a thing, there is a current struggle with its popularity and identity of what makes it "true" within the West, and its scene also being incidentally associated with less than wholesome identities and subcultures that run counter and even hypocritical to its rebellious and virtuous aspects that have risen post its popularity.
Regarding compatibility with certain brands, Jupiter of the Monkey does well with Mus Rattus and Dragon Couture. All mesh well due to their common design traits, specifically drawn from Western modern clothing, and comes to branch out to their own aesthetics and style. Mus Rattus's clothes aid in JotM's laid back nature, while JotM can come to add a sharp and cool kick to the modest nature of Mus Rattus. Dragon Couture and JotM fully bring together the Information Age Asian fashion feel, allowing for a strong base of clothes that can be accentuated with accessories and shoes from other styles.