777, pronounced "Triple Seven" in the English version and "Three-Seven" (スリーセブン Surī Sebun?) in the Japanese version, is the lead singer of Def Märch, a rock band in Shibuya that also includes the reapers BJ and Tenho, along with Futoshi, the tech. He is also one of the support reapers in the story line. His hoodie is unzipped and he is not wearing the hood over his head. He enjoys being able to exist both in the Underground and in the Realground so that he can perform his concerts. On occasions Beat calls him Porcupine.
He acts cool in front of Neku and Shiki, but when Futoshi comes in he acts very coldly and snotty towards him. Apparently 777 is very controlling of the band, and rarely lets the other members step into the spotlight, as shown by Futoshi, and BJ's resentment towards not being able to sing. At first, Shiki wasn't even able to tell that he was a Reaper, but Neku noticed immediately due to the fact that 777 even noticed them.
777 is found with his band mates, Tenho and BJ, trying to find the band's winged microphone. Even if you agree to help, Joshua tells them they're kind of in a hurry, where 777 tells BJ and Tenho to put up a wall. He asks Neku and Joshua to help them find the microphone. Even after Joshua has a hunch of where the mic is, it is revealed on the last day of that week that they had no luck finding the mic, but found Sho's megaphone to use, instead.
During the third week, 777 is aware of Neku and Beat's illegal actions in the game, and attacks them for the price they're worth, but fails. He tells them to erase him to keep his honor of being a reaper, but they refuse, telling him he has a show to put on. They later ask if 777 saw Mitsuki Konishi entering the concert area, but he never noticed her, but checks anyway. 777 was supposedly erased then by Mitsuki Konishi. This assumption can be well-supported because his choker was found on the floor of the concert stage after he entered as well as a flash of light coming from the concert stage, which usually mean that someone was erased.
In Another Day, 777 can be battled in Tin Pin slammer, along with BJ and Tenho, his band mates, in a match. He can only be found at Towa Records after having spoken to Rhyme.
- 777's name may be a reference to there being three weeks in the game, with 7 days in each week. It may also be a reference to "God's number".
777 · BJ · Koki Kariya · Megumi Kitaniji · Mitsuki Konishi · Sho Minamimoto · Tenho · Uzuki Yashiro · Yodai Higashizawa
Ai · Eiji Oji · Eri · Ken Doi · Makoto Miki · Mina · Mr. Mew · Shuto Dan · Sanae Hanekoma
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