A fashion landmark in Shibuya. Its huge billboards are sought after by all of the hottest brands. This area is the target of the first mission in each chapter.
This area is based on 109, a department store in Shibuya, Tokyo, Japan. The store is operated by the Tokyo Mall Development (TMD), a company under the Tokyo Group.
History and description Edit
The building, located just across the street from Shibuya Stations, opened in April 1979. The architect was Minoru Takeyama. Tokyu, the building's operator, designed the building as a "Fashion Community" containing small retail stores targeting the early-30s female consumer. Tokyu intended the store to compete with Seibu Department Stores which was making inroads into the Shibuya area.
The name of the building, 109, is taken from the Japanese characters to (meaning 10) and kyu (9) as in Tokyu. The interior of the building is designed to move shoppers in a loop on each floor from the elevators past various shops. A movie theater was originally planned for the top floor, but the fire department would not grant approval due to emergency-evacuation routes not meeting appropriate standards. Although originally targeted at women in their 30s, the building later became more known as a mecca for young women from the gyaru subculture.